After graduating from University of Nottingham with a degree in Psychology & Cognitive Neuroscience, Sophia travelled for nearly a year from London to New York, the long way round.
Passionate about people, multiculturalism and the planet, she worked at the Environmental Investigation Agency improving their digital communications from the ground up. Implementing various online channels, from blogs and email marketing to redeveloping a new website and training staff in new ways of communicating. Sophia has applied the benefits of Web 2.0 and inbound marketing to the medium-sized NGO.