Social Media In the Large Enterprise

November 9th

simply-communicate, the leading online magazine and community, is at the forefront of social business and we were delighted to host the 7th SMiLE London Event on November 9th.


simply the best speakers

MSL Group
The Football Association
Virgin Trains
British Gas

Anthony Poncier @aponcier
Social Business & Digital Transformation Director EMEA at MSLGROUP

5 years ago the advertising giant Publicis brought 16 companies together to form MSL Group - the global specialists in strategic communications and engagement. Anthony Poncier is their social enterprise expert:
"With 16 brands coming together the culture was not exactly a collaborative one. In February we launched MIND to help us overcome the geographic challenge of siloes."
The platform - based on Knowledge Plaza's technology - has attracted 75% registrations. Hear how Anthony and the team from Knowledge Plaza have developed such a successful platform in the notoriously protective area of PR and advertising.
"A high percentage are active users posting and downloading. Much higher than I thought it would be. It's a huge difference from where we were before; and new business has be won as a result."

Jamie Craig @CraigJamieC
Business Analyst at the Football Association

"Football is the original social business," says Jamie: "People are very used to talking to each other. But they are out on the pitch and away from the office - certainly for the coaching staff. They are using different devices, so it was important to build a platform that is responsive, easy-to-use and can fit on any device."

Hear how the Football Association have moved from experimenting with social to building a fully collaborative intranet tht was fast to implement and easy to use.

Dennis Agusi @DennisAgusi
Global Digital Communications Manager at Philips

Dennis is a pioneer in the area of social. The Philips Community which he helped launch 5 years ago is one of the most vibrant we have come across with adoption levels in the high 90% and 63,000 people actively using it each week.

But now that the platform is mature and everyone is living on it, Dennis faces a new challenge as Philips divests itself of its lighting business and concentrates on building their health offering. So how do you use your employee social network during a period of major change? How does a platform that brings people together add value as a major group restructures?

Den Carter @DenCarter1
Internal Communications Manager at Virgin Trains

"We are more Virgin than BR," explains Den, who works at the crossroads of a traditional transport business and the dynamic Branson brand.

We will explore what he has learnt in the process of replacing a steam-driven intranet with a mobile network based on Yammer. "We were blown away with the results - just as I found before at my previous jobs at easyjet and FlyBe - remote workforces love a mobile social intranet."

Phil Mennie@philmennie
PwC's Social Media Risk and Governance Leader

Does your boss worry about the risks of having social media inside the workplace? Phil is the author of Social Media Risk and Governance: Managing Enterprise Risk
"Social media offers a wide range of benefits and those companies which effectively harness it grow rapidly, increase market share and drive innovation.
"However, appropriate Risk Management and Governance must sit at the heart of the Social Strategy if it is to be a success in the long term."

Emanuele Quintarelli@absolutesubzero
Director of Social Business and Future of Work at EY

Emanuele Quintarelli is EY's Director of Social Business and Future of Work within the EMEIA Advisory Centre of Excellence. His hybrid background in both computer science and multi-channel user experience brings novel insights into implementing social inside:
"I facilitate change inside global enterprises, which is targeted to business goals while having human beings in mind. I help with adoption of both new technologies and behaviours."
"Social media offers a wide range of benefits and those companies which effectively harness it grow rapidly, increase market share and drive innovation.
"However, appropriate Risk Management and Governance must sit at the heart of the Social Strategy if it is to be a success in the long term."

Veronique Vallieres@verovallieres
Internal Communications and Community Manager at ABB

When it comes to engaging employees on the journey to enterprise social, getting 50% of your staff to actively use one network is about as ambitious as it gets. Veronique Vallieres worked a long time on adoption as part of the company's vision to break down internal siloes and enable greater collaboration across 100 countries.
"We are one of the global leaders in power and automation technologies providing literally thousands of products and solutions to reduce environmental impact around the world. Being aligned internally as an organisation is not only crucial, it is essential."

Technology simply explained

Some of the world's largest and most innovative technology platforms will be exhibiting at SMiLE, demonstrating their latest technologies, products and services. Find out the platform that is best for your organisation from people who speak the language of internal communications.
We have selected the best SharePoint houses and ideation platforms that integrate with SharePoint as well as some of the most innovative Apps that are being used by internal communicators around the world and brought them to be Appy - our App Fair.

simply the best networking

SMiLE is the largest gathering of Internal Communication professionals - from those dipping their toes into social media to others who are looking for ideas to build adoption on their new networks. If you are responsible for your company's intranet, or manage corporate communications then this is the event for you.

SMiLE was a sell-out so we have increased the size of the venue to 250 for 2015.

of delegates said all their expectations were met

of delegates found SMiLE very or extremely useful to their company

of delegates found their knowledge of ESNs had improved considerably

"It was great to be part of SMILE and very useful. It was also really inspirational."

"It surpassed my expectations."

"The format was spot on. Perfect length for engagement and interest."

"I'm interested in pursuing a career in this field and I hope to join the labs and future conferences"

"Great event very insightful, thank you."


Tickets are free to simply SMILE subscribers If you are a simply SMILE Platinum, Gold or Silver subscriber then we'll reserve you a ticket for free.


Enjoy the highlights from the March event